In the “Crop options” area, adjust the settings for the bars in your video, if required. In the dropdown list on the bottom left, you will be able to choose a format among the available ones for the selected preset only. In the right pane, make sure “Instagram” is selected, and then pick one of the ready-made presets for your post or ad.

Go to Clideo’s Video Resizer and upload your video using the “Choose file” button.

No need to remember which format suits where.

So what if you, for some reason, have a file in a different format than MP4 or MOV? Or you are just not sure whether your video will fit seamlessly in the carousel? Our tool will help you to easily meet all the Instagram requirements. And of course, MP4 is compatible with all other post types which makes it the best format for Instagram video. This is the reason why it is recommended for live broadcasting and IGTV. MP4 videos are smaller in their size and allow streaming. MP4 is even considered to be an industry standard as it is accepted by many operating systems, including mobile ones, like Android and iOS. This is also a multimedia container format. You can use MOV files in the news feed, stories, carousels, and ads. As a rule, MOV files are of high quality, but their size could be larger than many other multimedia formats.

It uses the proprietary Apple compression algorithm to reduce the file size. This is a video container format developed by Apple and used natively in Quicktime. How to convert video to Instagram format.But only 2 formats are supported by all the above-mentioned post types, with just a few exceptions that we will describe later. You can add video to news feed, Stories, IGTV, live streams, carousel, and ads. Many users might have asked themselves, what video format does Instagram use? You should keep in mind that there are a number of requirements for the content uploaded on Instagram.

Convert instagram to mp4